FFP 2022 Website


FFP Insurance Services is an independent marketing organization serving agents and agencies nationwide. FFPIS is a return client and past work with their organization includes the previous website design and custom Drupal development. 95Visual was happy to work with FFPIS again to update the website design and content. The FFPIS website offers unique tools to independent agents, which need to be accessible through a secure agent dashboard. FFP's leadership wished to elevate their user experience with a new design and fresh content to support their marketing efforts. 

Content Strategy

95Visual takes a content-first approach to all projects. We believe that cohesive, complete content is the first step to brilliant design and our clients find it helpful to see their content on the mockups during design. The content strategy process began with the Deep Dive Interview, in which our content strategist meets with leadership and project decision-makers to establish how we can reach their target audience best. Following this discussion, we created a content strategy brief, which identified the project goals and included content architecture for a thoughtful and organized sitemap. FFP leadership met with our team to review those deliverables and give approval, then our content strategist began writing the new content. After the content has been approved by the client, it is reviewed by 95Visual's designer prior to the mockup kickoff call.

Website Design

FFP's leadership desired a new visual experience for agents seeking their coaching and back office services. In addition to providing a private dashboard for agents to utilize, they wanted to display their ongoing webinar series in a pleasing way. Our designer held several mockup calls to go through new options that adhere to their established branding guidelines. The result is a modern design that uses the brand's core colors to emphasize the sense of freedom and security that working with FFPIS can bring to any agent or agency.

Christy Downs of FFPIS

Working with 95Visual is always a wonderful experience. Their team is responsive and leads the project from the initial conversations to feedback and review calls. They are upfront, honest, and dedicated to their clients. Joshua and his team will listen to your questions and create solutions to the problem. We recommend 95Visual for your next web-related project!

Christy Downs, Director of Operations & Case Design