Best Western Plus - Marina Shores Hotel

Completing content strategy or having complete content prior to the design kickoff is standard practice for the majority of our projects. Marina Shores Hotel chose to include content strategy in the scope of the project so we began the process of interviewing the client about what makes the hotel and its staff standout in Southern California. The content focused on appealing to and assuring their guests that the hotel will provide an outstanding experience that surpasses their expectations.

The design for Marina Shores prioritized a clean, user-friendly experience for both desktop and mobile users. The client wished to capture the refreshing feel their guests experience during their stay at the hotel while staying within the brand’s color guidelines. After the client approved our design, we moved on to the development of the website. Drupal allows for straightforward, simple content management on the client’s end. We included several variations of paragraph types and utilized views to ensure the client can easily update events and room types available. 

After completing development our team carried out standard testing, content migration, and training for the client. The website successfully launched following the client’s final approval and the client plans on taking the next step with SEO services.