Shutter World provides window treatments for residential and commercial clients with the attention and personable service unique to family-owned businesses. Their business was thriving, but you wouldn’t have been able to tell if you looked at their website. We worked with Shutter World to develop their vision for an elevated web presence to better reach their potential customers and showcase their products.
The client included content strategy in the project to get a completely fresh start on their web presence. We discussed where their business was and the trajectory they expected it to take in the next few years, then dove into their ideal audience and business identity. From there, 95Visual's content strategist developed a strategy and content guide for the client's use beyond the initial content refresh. The content strategist also wrote all of the website copy and following the client's approval of the content, the design process began.
The client had an established logo and colors(purple and yellow, as featured). We wanted to branch off their logo by utilizing the same colors, without having the colors be too overwhelming. We used the logo as reference for the accented areas in titles and images, never straying away from their brand. The overall design of the text blocks and images was shaped like a shutter, and the client was happy to have that represent their company.
Standard testing was carried out by 95Visual to ensure full functionality and responsiveness across multiple devices and operating systems. Training was provided to the client and they approved a launch date after familiarizing their team with Drupal's system. The website successfully launched and the client is proud of their new, improved presence.