Homepage mockup of Carpinteria Express Hotel


Holiday Inn Express & Suites Carpinteria is a hotel serving business and leisure travelers in Carpinteria, California. As a long-established part of the city’s hospitality industry, the hotel was looking for an update to its website content and design ahead of the 2021 tourist season. Many of the hotel’s guests are returning visitors on vacation with their families or individuals traveling for business, so it was important to the client to have an approachable but professional web presence. 95Visual provided content and other web services to complete this project. Read further to discover how this business transformed its website with 95Visual’s web services.

If you would like to see the new website or to book a room (which we highly suggest) then please click on the link below.

Service Provided

Content Strategy

The client was starting with a tired, decade-old design and content that was written prior to their last renovation. Following a project kickoff call to dive into the client’s unique qualities, 95Visual identified the project goals and started brainstorming the best strategies to reach their audience. 95Visual developed a content strategy and content guidelines for the client, in addition to writing new content for the website. The client wished to update the website copy to reflect the new amenities and services they have available, as well as clearly communicate why the hotel is best suited to meet their guests’ needs. After the content was approved by the client, the design process began.

Design and Development

During the first stage of the project, the client had three priorities: new content, ADA compliance, and a mobile-friendly redesign that adhered to their brand guidelines. The new design was created to showcase the guest amenities and range of accommodations equally. Users can now get an accurate snapshot of the hotel’s hospitality and amenities as soon as they arrive on the homepage. After the client approved the design, we began development then provided training prior to the launch.

Testing and Launch

95Visual's development team carried out standard testing on multiple devices, browsers, and operating systems prior to the launch. Client training was provided and backend adjustments were made following the client's feedback. The website successfully launched and the client is excited to share the new website with guests.

Our old website was hopelessly outdated and did not perform well on mobile devices. Giving our guests a great experience from booking to checkout has always been a priority and we saw a website design as an opportunity to provide a better booking experience. 95Visual’s structured process kept the project on track and allowed us to focus on our business instead of spending hours in meetings every week. The result is a modern and inviting website that our guests can easily access to book their stay and find relevant information about the city. We recommend 95Visual with no hesitation.

Michael Ensign, General Manager