Impact PSA
Overview of campaign management:
95Visual ran ads for Impact PSA for the Candle Mask campaign for approximately 90 days from December 2020 until March 2021. 95Visual billed the client $2,000 to run the campaign for the 90 days. Of the total management fee 50% was used to set up the campaigns on both Facebook and Google Ads platforms. The other 50% was used to check in on the ads on a regular basis. 95Visual normally charges $100/hour for this type of work. However, billed this at a fixed cost to ensure that more money would be spent on the ad spend. The total hours spent on the campaign management were 36 hours.
The ad spend to show the ads was billed to the clients credit card. This was done to avoid paying an additional 3% in credit card fees. Both Facebook and Google require a credit card to be on file to be able to run ads.
The campaign was able to reach a total of 258,878 people via both Facebook and Google Ads. The Google ads were shown on Youtube.com and the Facebook ads were shown on Facebook.com and Facebook’s network of ad partners.
