Excelerate Leasing
Excelerate Leasing is a fast-growing company specializing in leasing semi-trucks for independent drivers and small fleets across the U.S. As demand grew, the team faced increasing pressure to manage large lead volumes, improve customer experience, and reduce inefficiencies in the sales cycle.
The engagement began with a critical goal: to resolve poor online reviews caused by misaligned customer expectations, not poor service. As the relationship with 95Visual developed, the objectives evolved to include:
- Setting clear customer expectations after lead generation
- Automating sales outreach
- Implementing CRM and call tracking systems
- Driving lead volume through high-performance ad campaigns
- Increasing internal visibility and team accountability
As Excelerate Leasing scaled, the cracks in their internal systems became increasingly visible. While demand for semi-truck leases grew, so did the complexity of managing leads, follow-ups, and customer expectations. The leadership team recognized that the business would continue to face inefficiencies, missed opportunities, and reputational risk without better infrastructure.
- Misunderstandings about lease terms were damaging the customer experience.
- The sales team lacked tools for tracking follow-up or accountability.
- Manual communication workflows were inefficient and error-prone.
- Call routing lacked structure, leading to missed or dropped leads.
- Ad performance wasn’t connected to lead quality or downstream conversion.
To address these growing pains, 95Visual delivered a multi-phase, integrated strategy that combined marketing performance with operational precision. Solutions were tailored to eliminate friction, improve speed to lead, and enable scalable sales operations. These results were achieved through the implementation of lead generation and CRM automation, and automated call tracking.
Google Ads & Lead Generation
- Structured and scaled paid search campaigns across Google and Facebook
- Optimized spend levels (e.g., from $150/day to $50/day) while maintaining lead flow
- Addressed duplicate attribution by connecting cross-platform user journeys
CRM Buildout & Sales Automation
- Built and deployed a custom CRM tailored to Excelerate’s needs
- Automated lead outreach:
- 2 personalized emails
- 2 SMS messages
- 1 voicemail drop
- Created workflows, assignment logic, tags, and notifications
- Designed email templates for declines, follow-ups, and re-engagement
Call Tracking & Phone System Integration
- Introduced round-robin call routing with overflow backup
- Added press-to-answer logic to prevent auto-routing to voicemail
- Enabled mobile and desktop access for remote agents
- Created visibility into missed calls, lead ownership, and follow-up status
Expectation-Setting Video Content
- Implemented post-lead videos to clarify lease terms and next steps
- Reduced confusion, improved trust, and lowered negative review volume
The results of this engagement were both immediate and long-lasting. Excelerate Leasing didn’t just fix a few broken processes — they unlocked an entirely new level of efficiency and growth. With smarter advertising, automated outreach, and real-time lead management, the company experienced dramatic improvements across every key metric.
9,000+ Hours Saved with Automation
Each lead previously required 8 minutes of manual outreach. With over 69,000 leads handled through CRM automation:
9,200+ hours saved
Equivalent to 1,150 full workdays
95Visual managed Excelerate’s Facebook Ads strategy with high efficiency, using a “Webform to Calendar” funnel structure:
| Year | Impressions | Spend Growth | Impression Growth | |
| 2022 | 3.63M | — | — | |
| 2023 | 9.55M | +198% | +163% | |
| 2024 | 8.34M | +24% | –12.6% | |
| 2025* | 810K | –81.6% | –90.3% |
*Note: 2025 is partial-year data.
- Top Performer: “Lead Gen – Webform to Calendar” was consistently the highest-performing campaign.
- Lookalike Campaigns: Drove reliable results across all years.
- New Objective Variants: Allowed continued optimization and fresh targeting in 2024 and 2025.
Strategic Takeaways
- Campaigns scaled rapidly from 2022 to 2023 with stable performance.
- 2024 showed signs of saturation (spend ↑, impressions ↓), prompting smarter segmentation.
- Budget retraction in 2025 appears to be strategic, not performance-related.
“The leads coming in are pretty strong. The guys are busier. We have more leads than we have inventory.”
— Chris Carter, Owner, Excelerate Leasing
Excelerate Leasing’s collaboration with 95Visual transformed their sales, marketing, and customer communication strategy. What began as a reputation issue evolved into a complete digital infrastructure upgrade.
From automating thousands of outreach steps, to managing over $290K in Facebook ad spend, to enabling real-time call routing and tracking, Excelerate is now equipped to scale their semi-truck leasing business with precision, clarity, and confidence.
