Exclusive Image Paint and Body
Exclusive Image Paint and Body is a family-owned auto body and collision repair shop in Santa Clarita, run by third-generation owner Shane Wanjon - his parents started in the body shop business in the 1960s, and Shane's own company has been operating since 2014. When Shane came to 95Visual, the business's website had gone down over a year earlier and simply never came back, leaving the shop running on word-of-mouth, Instagram, and Facebook alone.
95Visual audited the shop's marketing foundation and found it needed rebuilding from the ground up - no working website, unclaimed Google and Apple Maps listings, and only 16 Google reviews against competitors with ten times that count. Content strategy centered on the shop's core differentiator: independence from insurance Direct Repair Programs, meaning they work for the customer, not the insurer. Eighteen fully written, SEO-optimized service pages were built around that positioning.
An inaccessible Google Business listing had to be reclaimed through 95Visual's agency-level override process. The original domain and email address were, in the owner's words, set up with "zero business savvy" - the email ran off the screen on mobile. 95Visual advised against simply abandoning the old domain, to prevent scammers from buying it up and impersonating the business to existing customers. A couple of existing reviews also looked suspiciously insider-connected and were flagged for removal rather than built upon.
Fully written, metadata-optimized content covering everything from Paintless Dent Repair to Tesla-specific collision work.
A review-request system that lets customers choose their own platform, since forced signups get filtered by sites like Yelp.
A unified system for contacts, estimates, billing, and social scheduling.
A focused, lean 3–4 page site scope rather than an oversized build — prioritizing a fast launch over a large, slow one, informed directly by Shane's own experience with a prior agency's $10,000 buyout demand for a bloated 15–20 page site.
