Randal Winter Construction
Randal Winter Construction, a renowned construction company in Santa Clarita, sought to revitalize its online presence to reflect its professional image and authority in the industry. The company aimed to attract a specific clientele - those with disposable income seeking high-quality home expansion services, including ADUs. To achieve this, they partnered with 95Visual, a leading website design and development agency, to overhaul their existing website.
This project had several key goals, aimed at elevating the company's online presence to attract high-end clients seeking home expansion services. The objectives included:
- Improving the website's user experience to appeal to a discerning clientele.
- Enriching the site with comprehensive information on residential services, enhancing organic search traffic, and boosting Search Engine Optimization (SEO).
- Creating specialized pages for each residential service offered, to reinforce the website's SEO and draw in more focused organic traffic.
- Introducing an in-depth page about Accessory Dwelling Units (ADUs) to highlight the company's specialized knowledge in this field.
95Visual embarked on a strategic overhaul of the website with equal focus on content, design, and functionality. The strategy included:
- A complete content revamp, re-evaluating and enriching the website's content to provide more value to the targeted audience.
- Upgrading the visual elements of the site to showcase Randal Winter Construction's high-quality work, with a focus on clean, professional imagery that highlights the types of projects the company excels in.
- Enhancing the site's architecture for better user engagement and navigation, particularly on mobile devices.
The project encountered a significant challenge in the form of duplicate content from old blog posts on the original website. Addressing this involved:
- Conducting a thorough content audit to identify and rectify duplicate content.
- Strategically repurposing or removing redundant content to streamline the website and enhance its SEO performance.
The revamped website marked a significant milestone for Randal Winter Construction:
- The new site features a cleaner, more professional look, with improved mobile compatibility and faster load speeds.
- The overall website presence has been elevated, aligning more closely with the company's vision and target clientele.
- Early indicators show a positive trend in user engagement and SEO performance.
The collaboration between Randal Winter Construction and 95Visual has been a resounding success. The new website not only elevates the company's digital presence but also strategically positions it to attract and engage with its ideal clientele. The project stands as a testament to the power of strategic website design and development in enhancing a company's market positioning and reaching business goals.