Randal Winter Construction

mockup of an iMac showing the homepage of Randal Winter Construction
1
Introduction

Randal Winter Construction, a renowned construction company in Santa Clarita, sought to revitalize its online presence to reflect its professional image and authority in the industry. The company aimed to attract a specific clientele - those with disposable income seeking high-quality home expansion services, including ADUs. To achieve this, they partnered with 95Visual, a leading website design and development agency, to overhaul their existing website.

Project Objectives

This project had several key goals, aimed at elevating the company's online presence to attract high-end clients seeking home expansion services. The objectives included:

  • Improving the website's user experience to appeal to a discerning clientele.
  • Enriching the site with comprehensive information on residential services, enhancing organic search traffic, and boosting Search Engine Optimization (SEO).
  • Creating specialized pages for each residential service offered, to reinforce the website's SEO and draw in more focused organic traffic.
  • Introducing an in-depth page about Accessory Dwelling Units (ADUs) to highlight the company's specialized knowledge in this field.
Upper view of an upper-middle class backyard home. There's a pool with 4 pool seats and the home in the background
2
#057171
#ffc000
#3b3b3b
Titles
Body Content
3
Strategy

95Visual embarked on a strategic overhaul of the website with equal focus on content, design, and functionality. The strategy included:

  • A complete content revamp, re-evaluating and enriching the website's content to provide more value to the targeted audience.
  • Upgrading the visual elements of the site to showcase Randal Winter Construction's high-quality work, with a focus on clean, professional imagery that highlights the types of projects the company excels in.
  • Enhancing the site's architecture for better user engagement and navigation, particularly on mobile devices.
4
Challenges

The project encountered a significant challenge in the form of duplicate content from old blog posts on the original website. Addressing this involved:

  • Conducting a thorough content audit to identify and rectify duplicate content.
  • Strategically repurposing or removing redundant content to streamline the website and enhance its SEO performance.
5
Results

The revamped website marked a significant milestone for Randal Winter Construction:

  • The new site features a cleaner, more professional look, with improved mobile compatibility and faster load speeds.
  • The overall website presence has been elevated, aligning more closely with the company's vision and target clientele.
  • Early indicators show a positive trend in user engagement and SEO performance.
Randal Winter Construction website page "our work"
Randal Winter Construction website page "about"
Randal Winter Construction website page "what sets us apart"
Randal Winter Construction website, our process
Conclusion

The collaboration between Randal Winter Construction and 95Visual has been a resounding success. The new website not only elevates the company's digital presence but also strategically positions it to attract and engage with its ideal clientele. The project stands as a testament to the power of strategic website design and development in enhancing a company's market positioning and reaching business goals.