SCV Janitorial Supply
SCV Janitorial Supply is a family-run janitorial products company based in Valencia, serving the Santa Clarita Valley with cleaning chemicals, equipment, and facility maintenance supplies. Co-owner Chuck Hill started the company in 2018 after his previous employer was acquired by a larger competitor and its customers "became numbers" — SCV Janitorial Supply was built deliberately as the opposite: relationship-first, locally accessible, and fast. 95Visual came on to replace an underperforming marketing vendor and build out reputation management, content, and CRM systems the business didn't have.
Fix a visibility and follow-through gap — a prior vendor had launched a site without giving the client login access for nine months, the business had only three online reviews after seven years (some visibly fake and unmoderated), no Instagram, and a disorganized Facebook page.
Content strategy identified the real target buyer — high-volume B2B facility managers and business owners, not walk-in homeowners — built around a Sage/Caregiver voice (educator first, not order-taker). Execution replaced Constant Contact with an integrated CRM, importing 5,171 contacts, and built a quarterly newsletter and 15-post-per-month social calendar. Reputation management uses a deliberately slow, FTC-compliant drip campaign that routes happy customers to public reviews and unhappy ones to a private conversation with the owner.
Basic infrastructure needed repair first — an incorrect business address on the site, no analytics tracking, a domain-access scare mid-project, and Facebook page permissions that had to be untangled before Instagram could even be created. Imported contact data needed deduplication (billing contacts vs. real customers) before outreach could start.
Replaced Constant Contact with an integrated CRM holding 5,171 migrated contacts, running a scheduled monthly newsletter with quarterly content planning.
A slow-drip, FTC-compliant review request system that routes happy customers to public platforms and unhappy ones to a private resolution conversation.
A new Instagram account built properly inside Facebook Business Manager, paired with a 15-post-per-month content calendar across educational, community, promotional, and interactive formats.
