Your logo is the single most recognizable component in your marketing. It is this logo that triggers the visual memory of people, which is the strongest in the most cases. When the Internet first became popular, logos didn't have to change much from one use to another. A simple enlargement or reduction was all that is needed in both web design and logo. Today that isn't the case. Your logo may be viewed by one person on a large monitor at their desktop while another individual may be using a tablet, phone or even a little smartwatch. If your logo is to do its job, it must be recognizable on each of these devices. Now is the time to consider making your logo responsive.
What is Responsive Design?
Responsive web design is a programming concept that allows your website to appear the same regardless of the size of the device. Responsiveness allows visitors to get practically the same viewing experience whenever they visit. Carrying this concept to a logo means your logo will change slightly to appear both recognizable and clear no matter where it is seen. The more complex your logo design, the greater the chance it will appear "squished" and unrecognizable on smaller screens. A simple redesign can take care of that problem.
Why Make Your Logo More Responsive?
You have most likely heard many times that to establish your brand, your logo must stay the same. Yes, the logo is a vital part of branding, but if you don't allow for the changing technology, your logo won't be recognizable in some cases anyway. This not only defeats its purpose but brands you as behind the times and unprofessional. That can severely damage your reputation.
How to Make Your Logo More Responsive
Following the steps below will help you create a logo that is not only responsive but also active in reminding the world you exist.
- Think Simple - Trying to shrink a detailed logo so it fits onto a smartphone will only result in a fuzzy image that is nothing more than a blur. Instead of using a logo with a lot of details, try simplifying the design. Think about Mustang. The silver tone may not translate well on a smaller device, but people will recognize the outline of the horse even without the metallic detail. Using a more detailed version of some advertising is still possible, but choose a simpler version for web design.
- Consider Stacking - If you use words as part of your logo, placing them in one long line can end up making them unreadable. Think about making it possible to change to a version where the words stacked on two lines, one above the other, on smaller screens. This allows your full name to be readable.
- Make Every Element Count - Think about Nike and what comes to mind? Their logo is the perfect example of making every element count. Regardless of whether you see the "swoosh," read the tagline "Just do it" or see the name "Nike," you know who is being referenced. Make an effort to have every element of your logo design be able to stand on its own and still be recognizable as yours. A simple picture, a memorable tagline or unique font as the beginning letter of your name can all be adapted to be used alone on different sized screens.
Times change rapidly, and businesses must keep up with these changes to keep up with the competition.
Your web design is often the first thing potential customers or clients see, and it is where you are most likely to gain sales. A responsive design of every element in connection with your website marketing is the way to stay on top. Make your branding efforts keep working for you by creating a more responsive logo today.