There are several key reasons why one would reach out for a new and creative website design.
Primarily it would be for a nicer, more appealing design, that can grab the attention of more customers. And ideally this should lead to higher sales, more products sold, or frequent service requested.
But there’s a lot more to web design than just a pretty layout with a fancy logo.
You want to make sure that your website is as effective as possible, like an secondary storefront. Customers will need to be able to find your website without any problems, and be very easy to navigate once customers have found it.
Your website should look professional, as it would if the customers were actually coming to a physical office. This is the best way to get customers interested in products or services being offered.
Going back to the primary reason for redesigning or beginning a creative web design, is because of a website looking a little old and outdated. You don’t want your website to look neglected to customers, so some updates will be needed on the website at least.
Most of the time, this is going to happen to a website that has been around for years. Sometimes, all that is needed is more or improved visuals on the website to look more vibrant and active.
Plus, with current updates or even a new (CMS) platform, the website will be able to work better on people’s smartphones, tablets and more!
Another reason you may need new design may be that customers are not using the website as often as they used to. This will be even harder if you cannot figure out why the customers are leaving the website is the first place. Installing a tool like Google Analytics will give you the opportunity to view your website’s traffic and patterns.
Find out what pages are most popular, what’s not receiving more views, what keywords are being searched to find your business, and which pages need work the most.
The website should have the latest news on the products that are going to be offered to the customers. This includes any events that the company might have going on at the time. With a new design, your layout for these products or events can be greatly improved, displaying more clearly with graphics and organization.
Customers are going to be looking for a website that looks like it has been taken care of. The better the creative web design looks, the more the customers are going to trust enough in the company to want to purchase from the website.