What is the main component that determines a business's success or failure?

If you answered trust, you are correct. The relationship between you and your customers is the same as any other relationship. Without trust, the relationship ultimately fails. In a business, that means you lose customers. In the days when most business relationships took place in person, building trust was a lot easier. Today, you may never come face-to-face with the majority of those you do business with, but that means trust is even more important.

For blogs, imagery is a tool that helps or hinders your blog. To ensure your blog benefits your readers make sure your images are appealing to them. Here are some tips to help you get started:

Think Unique

People have gotten used to seeing stock images again and again. If you can take photos or design graphics, then that can be used to your advantage to make your brand stand out from the crowd. Your graphics will be noticed and have a stronger impact on your visitors.

Good web design requires more than making your website look pretty. Sometimes making things look good can cause issues with users. Let's take a few minutes to explore what you are doing on your website that may be driving visitors away.

Knowledge is power, as they say, and knowing what not to do helps you choose the right moves. Here are our greatest pet peeves.

Many times landing pages are the first place visitors land on your website. It is a must that you optimize your pages to the highest standards so that your visitors can get what they came for. Let's explore some of the best ways you can optimize these landing pages.

There is no arguing that content is the most important part of your website. This can cause some people to incorrectly think that design does not matter much. The details in web design are what send subtle messages when a visitor clicks onto a page. Because, the design elements also determine what a visitor will most likely see, here are some of the most important web design elements that you cannot overlook:

Regardless of what you do or create in life, there is always room for improvement. Your website is no different. New technology, consumer preferences, and the growth of your business all make it necessary to review your site and refine it to the best it can be. Here are some of the most common ways you can improve your website to make it a better place for your visitors.

Websites aren't all the same. Granted, they share some basic elements, but each one has features that make it different from all the others depending upon their purpose. People often ask us is what the benefits of having a custom designed website as opposed to one that uses a pre-made template with a few tweaks are? Here is what makes a custom website help you and your business.

It isn’t surprising that well-designed websites are a major factor in boosting business profits. In fact, more than 70% of internet users say they often judge the credibility of a company based on its website. As an experienced professional web design company, we’ve identified some common misconceptions to help you move forward with your site. Here are six web design fallacies 95Visual wants you to look out for:

When working with graphic design, one of the most overlooked aspects is the use of fonts. Every page you place online will have at least two fonts on it, one for headings and one for details under headings. For those who visit your website, little thought is given to the choices of font unless it is an obvious mismatch. In fact, your visitors will probably not even give a second thought to the font you use. Why is it important to consider whether two fonts pair well if fonts aren't consciously noticed?

Web sites are not equal. What works for someone in a creative industry is not going to be as successful for someone in accounting or technology. It is better to determine what works best for your industry during the initial stage of web design than it is to discover the completed site is not working and have to change everything.  Taking the time to research in advance can save time, money and frustration down the road. The results of your research will show itself in both the design of your website and the content.