Precise Land Services
Founded in 2012 and based in Santa Clarita, California, Precise Land Services is a field-focused land surveying firm serving construction, development, real estate, and telecommunications projects across Southern California. Led by owner Sergio Contreras, the four-person team specializes in the work that happens after engineering is done: locating property lines, staking out construction layouts, and collecting the field data builders need to get it right the first time. With service reaching from Fresno to San Diego and out to the Arizona and Nevada state lines, Precise Land Services has built its reputation on quick turnaround, competitive pricing, and direct access to the surveyor himself, with no middleman.
Precise Land Services came to 95Visual without a working website. Its previous site, built in 2021, went offline after only four months. That left a growing surveying business with no online presence, no website lead capture, and work coming in only by phone, text, and word of mouth. The goal was to be found by anyone in Southern California searching for a land surveyor, and to give construction managers, developers, and property owners a site simple enough that reaching Precise takes seconds. The project scope was a focused two-page BOTL site (homepage and contact page), paired with a CRM that would make sure no lead went unanswered.
95Visual takes a content-first approach to every project. Before design began, Sergio completed our Website, Content, and Ideal Client workbooks, which gave our content strategist a clear picture of his audience. His ideal client is a Southern California construction owner or developer who values speed above everything, needs boundaries confirmed before ground is broken, and wants to deal directly with the person doing the work. A mini content strategy review followed, and it shaped a single, purposeful homepage. The old site’s thin, keyword-stuffed copy was replaced with clear sections: About, Services, and a Projects grid organized by Residential, Commercial, and Telecommunications work. The tone was casual business, written to leave visitors feeling confident and in capable hands. The homepage was planned as a foundation that can grow into dedicated service pages over time.
The biggest hurdle was imagery. The existing photo library was small, several images came from a decade-old Instagram feed, and some showed vehicles no longer in the fleet. Rather than fall back on generic stock (hard hats in an open field), 95Visual matched each service to a real field photo, including aerial boundary imagery, construction stakes in the ground, and a crew member at the theodolite. The site launched with clearly marked placeholders that Sergio can swap as new job-site photos come in. A second challenge was search identity. A Mississippi company operates under the identical name “Precise Land Services,” and other land-related businesses use similar names. 95Visual set up the Google Business Profile and site content around Sergio’s service area, so searches turn up the right Precise. Because Sergio has no storefront, the footer uses a service-area map instead of a street address.
5a. Highlights: Two homepage directions were presented. Sergio chose a full-width hero banner, squared-off imagery, and vertical rectangular service cards. The look is bold and no-nonsense, in his existing red, black, and white, and it matches the business cards and truck graphics already in use.
5b. Features: Full-width hero, Services grid, Projects photo grid (Residential / Commercial / Telecom), Service-area map, Contact form connected to CRM, pre-built Team and Reviews sections ready to switch on
After the mockup and content received final approval, we moved into development. The site was built in BOTL from reusable section templates (image-with-text, CTA banners, service grids), so Precise can add new sections or pages later without rebuilding the layout. In parallel, 95Visual configured the BOTL CRM: lead notifications, 5-minute automated follow-up, appointment reminders, missed-call text-back, after-hours messaging, review requests, and re-engagement of past leads. As with every 95Visual project, the site was tested across multiple browsers and mobile devices before launch.
Property line & boundary surveys, construction staking & layout, topographic surveys, as-builts and settlement monitoring, each paired with a real field photo.
Work organized by Residential, Commercial, and Telecommunications so visitors find their project type fast.
Covers Los Angeles and surrounding regions with no physical address listed.
Form leads go straight into BOTL with a 5-minute follow-up, missed-call text-back, and after-hours replies.
Builds the Google review base that will feed the site’s Reviews section.
Team and Reviews modules are designed and saved as reusable BOTL sections, ready to switch on when content is available.
