Maintaining a blog takes a lot of dedication but doesn’t necessarily need to be a lot of work! What you want is an active and consistent flow of content that in turn should be interesting to your viewers.
Write down ideas for your blogs in your day to day work schedule, and come up with calls to action that can grab the attention of your target audience. Writing a blog should not be stressful but entertaining for you and your viewers!
Using photos and/or videos will help visualize your story or idea. Most people can be more visual, depending on the audience in your field’s exposure. Be sure that the photos you take or choose are relevant and quality images. Sometimes you just need a stock photo, (but make sure it’s not anything too cheesey).
When laying out your blog, it’s a good habit to observe your layouts. Are they usually centered? Is your text wrapping around the photos? Do you usually have a video as your conclusion? Make it organized, or structured in a way that suits your website. You can build a look and feel that viewers will look for and be more comfortable reading, when executed properly.
Common difficulties can be keeping up with active writing and discovering inspiration. Keep up your blog! Don’t procrastinate or be discouraged! Keep your associates working alongside you when you blog, and find inspirations that can help out.
Start a plan, write out the vision and goal of your blog. Will it be beneficial for your sales? Good for exposure? Or will it just take up company time?