Small businesses work hard to stay competitive online, where the entire world is a potential customer base. Even if your target audience is within a defined area, online presence is necessary to be found.  You also know that having a website doesn’t necessarily mean that you will have people visiting. How, then, can you increase your chances of future customers finding you among the sea of small businesses? Read on to find out.

A marketing plan to guide daily operations in a business is more important than a business plan for most businesses. Operating without a marketing plan limits you from being intentional in your messaging and company branding. This leads to lack of focus and confusion in the market. A marketing plan further helps your business track both good and bad results, even in financing.