How Marketing Has Changed And Why It's Important

The Evolution of Marketing

Marketing has undergone many changes over the years, but the most notable ones have been in the way advertising and promotion are conducted. The early days of marketing were dominated by print media, such as magazines and newspapers. As more people became online consumers, however, online platforms became more effective at reaching customers. Television commercials and radio broadcasts followed suit, becoming even more reliant on digital technology to reach their target audience. Why does this matter?

Marketing Without Money

Marketing, whether it’s digital or traditional, is usually an investment of some kind. It costs money to make money, right? That’s not entirely true, but it’s not entirely false, either. Marketing is an investment for everyone involved, but that doesn’t necessarily mean it’s always a monetary investment. If you do it right, certain forms of marketing can cost you nothing. Now the issue is:

Google Analytics Best Practices

Google Analytics is a tool essential to any serious marketing plan. You can follow site visitors from the moment they enter your site to the time they leave. Rather than going about your marketing efforts blindly, you can finetune your plan to make it increasingly effective each day. The trick is to understand what Google Analytics can do and use it in a way to provide the most information. Let's explore some of the best practices for using Google Analytics.

If you Build it They Won't Come

You’re thinking about building a website, but you’re not sure if doing this is guaranteed to get you more sales. Maybe you already have a website built but haven’t done anything more to it, and it doesn’t seem to be paying off. The famous quote from Field of Dreams states: “If you build it, they will come.” This isn’t in reference to building a website, it’s about building a baseball stadium to get people to come to a tiny Iowa town.

5 Emails Your Business Should Be Sending

Email is still one of your best tools for keeping customers happy and coming back again and again. I know what you’re thinking: “Email is so outdated!” But it’s really not! While social media is important and having a website is a necessity, email is a familiar thing that people feel comfortable with. They don't feel pressured, it is the most likely place to find personalization, and it is versatile. Any small business should concentrate on creating and maintaining an active email list. Trust me. It’s truly beneficial in the long run. 

What is the difference between Google and Facebook Ads?

No matter where your internet travels take you, you see ads. These ads are often based on your past search history and purchases. This type of targeted advertising helps other businesses reach people who are most likely interested in a particular product or service. As a business owner yourself, you probably know that you need ads in order to compete on the same level as your competitors. Knowing which ads to use, however, can take some learning.

What is Online Marketing?

Online marketing is anything you do that brings online brand awareness to potential customers. A good marketing plan is one that benefits your efforts. Read below to see what those benefits are!

Benefits of Online Marketing:

Growth Potential - Exposure is one component of good marketing; the more people you reach the greater your number of potential customers. Be sure to target your audience strategically, so your business is exposed to the right people in the right areas and maximize your opportunities for new clients.