What You Need to Know About Content Promotion
In our previous post about content strategy, we discussed identifying the ideal client or the “buyer persona” for your business so you can reach the people that need your services more effectively. At this point you’ve probably created content that is useful to them and are ready to post it. Unfortunately, the internet is a pretty busy place, so if you post this wonderful new content on your website and just wait for the sales to come in you will be disappointed. So how do you make sure that your buyer persona will see this content?