Branding VS Marketing
If you’re a business owner in 2021, you’re aware of just how important marketing and branding is to your business. But not every business implements both elements properly. Marketing and branding work symbiotically together, but they’re not the same, and although you can have one without the other, it might not mean success for your business. Marketing gets a customer’s attention, branding keeps that customer’s attention. It isn’t as simple as your company having a logo and then running with a marketing campaign.