What is the main component that determines a business's success or failure?
If you answered trust, you are correct. The relationship between you and your customers is the same as any other relationship. Without trust, the relationship ultimately fails. In a business, that means you lose customers. In the days when most business relationships took place in person, building trust was a lot easier. Today, you may never come face-to-face with the majority of those you do business with, but that means trust is even more important.