Getting a website up and running isn’t difficult. What's tough is getting a website up that works well for what you need it to do: help grow your business. We have learned over time that new websites often have some of the same errors in common. Avoid the following mistakes, and your site will be much more efficient for the effort.
1. Text Difficult to Read
Have you ever visited a site where the color of a font is hard to read on the background color? Or the print was so small or “unusual” that it is hard to focus and you end up with blurry eyes or a headache? It is best to stick with color combinations that are clear, such as black on white, so your visitors can focus on content. Use a clear font that allows the eyes to flow naturally. Crisp, clear text is especially necessary if your ideal client is in the over-forty age bracket, when eyesight may be starting to fail.
2. Auto-Play Media
Many people don’t like music in the background. They also don’t like to load a page and have to wait for media to load, especially if their primary concern is the text. If you must include media on your page for some reason, then give the visitor control over what and when it will play.
3. Looks Bad in Some Browsers
Today, we view websites on anything from a larger screen on a desktop to a small screen on a phone or even a smart watch. If your web design is not adaptable to all screen sizes, or even in all browsers, you risk losing visitors. Make sure during the
design process that you also test your pages in several browsers to make sure they keep their original look. It is important to remember that some browsers do not support more specific CSS.
4. Difficult Navigation
Visitors first come to your site to find something. If they have to spend a long time searching for what they want, or can't find it, they will leave and never return. There are two things you can do to prevent this. First, make sure your page titles portray just what you have on them. Next, ensure that you have navigation buttons especially for your home page, on all other pages of the website. In this way, if a visitor does happen to get a little lost they will be able to get to a page where they can get back on track.
5. Distracting Design
People like simple. Your website needs to be clean, and everything needs to serve a purpose. Look around and see what can drop from your current design. Are there an overwhelming number of ads? Does the page flow smoothly, allowing the client to move from one place to another without too much effort? Keep colors to a maximum of three that blend well and make important elements such as navigation and CTA’s easy to locate.
6. Lacking Personality
Your website is meant to be a positive reflection of you and your business. You need to ask yourself what your site says, and if it conveys the feeling you want your potential customers to feel. Does the overall design and content give an authentic feel for your brand, or does a visitor leave feeling confused on what you stand for? If a visitor doesn’t feel what you want them to feel by the time they leave, you need to revamp your site immediately.
7. Failing to Inspire Confidence
The failure to inspire may be the biggest error of creative web design. People are hesitant to give orders to those they don’t trust. Your website should contain the kind of content that will let people know you understand your business and customer. Show them that you not only know what they want but are more than capable of delivering it.
Sometimes it is easy to determine what errors you need to avoid in creating your own creative web design efforts by taking note of what personally bothers YOU when you visit another’s website. Keep in mind that you want to try and make a personal connection with your site visitors. Ask yourself if your site is one you would like to spend time exploring. If it isn’t, then it isn’t likely your visitors will either.