I know it is the holiday season and we are all making lists about something. Santa is making his naughty and nice list and you are making your Christmas invite list. I know there is lots of shopping to finish, gifts to wrap and food to buy. However, I want to talk about one more list that you should make this holiday season. That list is the 10 Important Elements that your website needs. When you first start to consider shifting the bulk of your company’s marketing plan to the online space, it might be a bit daunting to cover all the things necessary for presenting a professional web design look to your prospective customers. There are, after all, many websites out there that share the same industry and the competition is fierce. Just as important as the face you present to the world are the underlying elements of the web page – such as page-loading times, search engine optimization, product video marketing and more. Consider these 10 elements of professional web design that benefits websites in the current age of optimization the most. We checked our list twice. 


  1. No matter how good you want your website to look, you have to place ease-of-navigation ahead of appearance. Too much Flash and JavaScript, for example, inhibits the powerful techniques of SEO for website promotion. This certainly doesn’t mean your website can’t look good – just not at the expense of accessibility.

  2. On-page SEO (Search Engine Optimization) was, and continues to be, very important. This means using correct conventions for titles, meta-tag descriptions, breaking up paragraphs for ease of reading, etc. Writing for the web differs in important ways from writing for offline mediums – bullet points and sub-headers help a lot.

  3. Frankly, it’s next to impossible to get it perfect the first time around. You will discover a better conversion rate after an SEO company analyzes your website and makes design suggestions to appeal more to your likely demographic. For example, this means the site should minimize graphics and have a cleaner interface if you’re going after businesspeople, and be more hip and colorful for the younger crowd.

  4. There are many websites which ignore this next element of professional web design: fonts and colors. Fonts were made for various reasons; chief among them is to make reading online documents easier. If you want to make the text easier to read for your potential customers, for example, choose business-oriented Serif font like Times New Roman. Another mistake to avoid is contrasting backgrounds, such as red text on a black background. Professional web design avoids things like this because they cause eye-strain and make for uncomfortable reading – things that give visitors a reason to leave the webpage.

  5. Ease-of-navigation has reaped great dividends for many websites, a result which can be discerned from an Analytics profile. Changing menu bars for greater accessibility to trending content can lead to more visitors finding your content.

I know that is only half the list. But let's take a minute to review. Do not look over ease-of-use by adding too much JavaScript. SEO (Search Engine Optimization) is key to getting found. It would be like Santa without Rudolph. Spend time thinking about who your customers really are and design for them. This goes for fonts and colors too. Many developers will say that there are only a had full of "Web Safe Fonts" and this is true. However, there are plugins that let you use more fonts. And last but not lease is ease of navigation, If no one can find anything on your website then is there a point in having a website?

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